Marketing Executive

Job Title: Marketing Executive

Reports to: Marketing Manager

Hours of Work: Office hours 8.30 to 5.30 pm, five days per week

Job Summary

Reporting to the Marketing Manager, the Marketing Executive supports the marketing function across a number of core areas including content creation and copywriting, digital communications, and analytics and reporting. You will assist with Tiger’s internal and external content for all our communication channels, with a strong focus on written content and SEO optimization. It is your responsibility to maintain quality and consistency across all media types, driving engagement and brand exposure.

 
Responsibilities include:

Printed and digital content

• Plan and create insightful communications across
• Tiger written blogs
• Externally published articles and newsletters
• Press releases and comments as and when required
• Videos and podcasts
• Internal and external email newsletters
• Awards entries
• External surveys and feedback forms
• Presentations, pitches and RFPs
• leadership content for content marketing campaigns
• Printed marketing collateral across Tiger Recruitment’s brochureware
• Tiger’s website
• Tiger’s social media channels
• SEO-specific website content and landing pages
• Review analytics and content performance to inform future content strategy
• Ensure online content is SEO-optimised where relevant
• Ensure all content meets the requirements set by Tiger’s brand, style and tone of voice guidelines
• Proactively approach and engage with contributors or third parties, growing and managing contributor relationships through interviews and partnerships
• Manage and brief Tiger’s external designer

 Social media

• Create and adapt social content for a range of audiences and campaigns
• Schedule and plan content across all of Tiger’s social media platforms using our social media scheduling tool
• Ensure visual assets and photography are on brand
• Respond and engage with Tiger’s social community as and when required
• Work with Tiger’s consultants to update their individual LinkedIn profiles to maximise engagement
• Review monthly analytics and performance to test and finesse our approach
• Monitor social trends and stay up to date with changes to each platform’s algorithm

 Analytics and reporting

• Work with the Marketing Manager to set and monitor quarterly and yearly targets for the performance of digital content
• Collect and analyse data across Tiger’s website, social channels and email marketing platform to inform the content strategy and increase leads

 Administrative and project support

• Carry out research activity for the Marketing Manager as and when required
• Liaise with external suppliers to co-ordinate gifting ideas and branded merchandise

 Skills and experience

• Impeccable written and verbal communication skills
• Excellent attention to detail
• Ideally, successful candidates will have held at least 1-2 years in a similar role
• Experience with a CMS is preferred
• Working knowledge of Adobe Creative Suite is beneficial but not essential
• University degree in marketing, publishing, journalism or similar preferred

 
Benefits

• 25 days’ annual leave on pro rata basis (one day to be taken over Christmas) plus office closed between Christmas and New Year
• 4:30pm finish on a fortnightly basis
• Private health cover after probation period
• Team away days
• One duvet day each year
• Two volunteer days paid each year
• Legacy-in-service initiatives to promote personal training and development
• Overseas trips dependent on company performance