PR and Influencer Manager - Leading International Beauty Brand

PA Gold
London (Central), London (Greater)
£50-55+K dep on experience
01 Apr 2021
29 Apr 2021
Job Title
Project Manager
Industry Sector
Contract Type
Full Time

Job Title

PR & Influencer Manager (UK)

The Role:

We are looking for a creative, talented and passionate PR & Influencer Manager  to be working across UK and Australia.
UK responsibilities:  Focus on driving the brand in the UK across our digital channels of pure player accounts & owned e-commerce channels. Be driving force behind our affiliate program, pro-makeup artist program and online partnerships (influencer and brands). Also work with the retail team to lead advocacy within team  makeup artists.

Australian responsibilities: Work on the exciting and strategic launch into the Australian market with our retail partner and manage the on-going relationship with the retailer, being the key point of contact for them for PR.

This role will report into our Head of EMEA PR and work closely with the UK PR & Advocacy co-ordinator and wider EMEA PR team.

In addition, this role will work very closely with the EMEA marketing, sales, education and retail teams to develop, implement, report and analyse strategic PR plans for our core products, NPD launches, brand partnerships and brand campaigns and engage with the diverse audience to drive increased brand awareness and sales.

Key Responsibilities:

  • Develop strategic influencer & partnership plans that will excel the brand to No 1 in Earned media.
  • Develop and manage end-to-end paid influencer campaigns including all contracts, budgets, briefs and reporting all results.
  • Have a strong awareness of social trends and how to interact with them as a brand.
  • Manage the day-to-day interactions on the brands social media channels with advocates to build brand love.
  • Work closely with the marketing, retail, and education teams to build social content marketing plans to be executed in partnership with influencers and the wider team tilbury retail artists.
  • Manage influencer and PR mailers and always on seeding alongside the PR Co-ordinator.
  • Capture and track organic influencer content and report monthly on brands status and learnings.
  • Assist with any photoshoot and content creation management and strategy.
  • Be an expert with social and tracking tools used in the business.
  • Provide organized reporting and impactful recaps and presentations reflecting the KPIs of each campaign and always on.
  • Be a strategic thought partner and leader in social media, influencer trends with our Global team.
  • Project manage integrated marketing campaigns joint with the marketing, sales and retail teams.
  • Manage and motivate team members and agencies to deliver plans.

Key Selection Criteria:

  • Minimum of six years PR and Influencerexperience
  • UK experience ideal
  • A proven background in influencer marketing and PR is essential, preferably in beauty, with both an agency or in-house background as desirable (if coming from an agency, we would be looking at an Account Director or above)
  • Experience in driving ROI with influencer and tracking results through different measurements (google analytics, influencer tracker tools etc)
  • Experienced in devising and implementing strategic influencer plans with creative flair
  • Excellent communication skills
  • Experience in affiliates, and influencer advocacy and pure players.
  • Have the ability to work under pressure and meet deadlines in a timely manner
  • Have a flexible and professional attitude
  • Have exceptional organizational and prioritising skills and show great attention to detail and be results-driven
  • Have experience in the digital landscape – the PR team manage all digital mega influencers
  • Adept at managing multiple stakeholders

About the Brand

The brand  understands the power of makeup like no-one else.  With over 25 years at the forefront of the makeup industry working with the world’s A-list models, celebrities and designers,.

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