Content Executive

A brand new opportunity within a fast growing pharmaceutical organisation, who are bringing their full marketing function in-house.

This role will be reporting directly to the Head of Digital and is the perfect opportunity for a technical copy writer who has expertise and knowledge within creating and managing online content to ensure maximum exposure for online audiences

Client Details

Based in Runcorn, our client is a pharmaceutical brand who's focus is to attract the very best talent by offering not only a great place to work but a destination where you can nurture your career with access to training and scope for progression

Description

This role would suit a fully rounded Digital Content Executive, who not only has the experience and wants to develop engaging content but also manage a variety of campaigns.

As a snap shot your role will include :

• Build content plan for multiple audiences, deployed via multiple channels
• Create and optimise compelling, user-centric content
• Apply SEO copywriting best practices to grow organic traffic from target audiences
• Write, test, and optimise calls-to-action
• Manage product positioning content
• Produce content in variety of formats (e., web, email, audio, video)
• Write compelling copy for campaign ads (paid search, paid social, display) and campaign landing pages
• Craft segment-specific content for newsletters and automated email campaigns and paid social campaigns
• Plan, write, and publish content for organic and paid social channels

Profile

Ideally you will come from a similar background within pharmaceutical but our client is keen to also hear from experienced Content Executives who come from a technical writing background from other sectors.

Not only will your ability to write content be an important factor in your success, but also your ability to work well in a small but rapidly growing team and your determination to grow and develop a long term career.

In addition, you will already have proven expertise within optimising content through SEO keywords, experience within paid platforms (Google Adwords and Bing Ads) but also have knowledge of Google Analytics.

You will be commercially focused with the ability to provide insight and improvements to further optimise content.

Job Offer

• Outstanding opportunity to develop
• Initial homeworking
• On-site Parking
• Excellent additional benefits