Content Marketing Executive

If you are a passionate about Content, and looking for a fully rounded role where you will be responsible for curating and creating content for target markets, then this is the role for you.

Working within an innovative and welcoming team in Warrington, you will be taking the lead on building awareness and lead generation through content led marketing

Client Details

Based in Daresbury Science Park, our client is an entrepreneurial, global business within the pharmaceutical industry.

With a desire to make pharmaceutical products accessible to all, this is a business based on ethics and a passion for ensuring that every single person globally to live to their full potential

Description

The Content Marketing Executive is an exciting role within the business, and should appeal to someone who has already gained a strong background within content marketing and would like to take the leap to working for a business where you will be encouraged to use your experience and knowledge to develop a fully rounded content strategy.

You will not only be a wordsmith, with the ability to curate and create outstanding content for a wide global audience but also have the skills and experience to work strategically.

There is plenty to keep you busy and challenged, and your responsibilities will include :

• Oversee development of all brand collateral and materials
• Copy writing technical content for their website in addition to case studies, email campaigns, brochures, decks, product catalogues, sales kits, brand guidelines etc
• Collaboration with a designer to design the content in line with all brand identify guidelines.
• Created content optimised for SEO to build a community, attract and nurture leads.
• Follow a data driven approach to create and optimise content for digital channels (
• Set a Social Media Strategy for the company, which will include how to play on the relevant channels, growing following, developing engaging content creation, posting, advertising strategy if relevant, managing engagement, and analysing results.
• Growing and building an online business community
• Managing PR agencies or consultants
• Managing the global website including working with designer and website builder to implement copy and content updates, providing monthly Offsite and Onsite SEO optimization as well as working in collaboration with other members of the marketing team to get content translations as needed.
• Manage all customer inquiries and inbound leads that come from the website
• Manage and execute all email marketing campaigns
• Updating and managing brand identity guidelines

Profile

This is the perfect role for an ambitious, focused Marketing and Communications graduate calibre candidate with a background and focus within content and SEO.

You will be a strategist who has already gained experience of creating, developing and managing a content strategy with a focus on lead generation.

Experience within SEO, social media management and email marketing are also essential. If you have experience within pharmaceutical or healthcare.. will be extremely advantageous

Above all you will be a passionate and career driven individual who wants to add value to an amazing company and team

Job Offer

Up to £30k salary

On-site parking

Great team environment