Email Marketing Executive
- Recruiter
- Page Personnel Secretarial
- Location
- England, Leicestershire, Leicester
- Salary
- Negotiable
- Posted
- 19 Oct 2020
- Closes
- 16 Nov 2020
- Ref
- JN -102020-1239165
- Contact
- Laura McDonagh
- Job Title
- Marketing Assistant
- Industry Sector
- Marketing
- Contract Type
- Permanent
- Hours
- Full Time
Management of the design, build, and send of effective customer facing email communications, using promotional and automated email marketing campaigns.
Client Details
Our client is a leading Consumer Goods (CPG) British fashion group based in Leicester, seeking an Email Marketing Executive. They have recently expanded its E-commerce activities and is now looking to develop this area of the business substantially.
Description
As Email Marketing Executive reporting to the Head of E-Commerce your duties will include;
- Daily management of the design, build, and send of effective customer facing email communications, using promotional and automated email campaigns
- Work closely with the key stakeholders to create campaigns to increase sales, drive recruitment and retention
- Managing automated/trigger email campaigns throughout the customer lifecycle to maximise sales
- Ensure all email campaigns comply with current email best-practice in the industry
- Create quality content and proof-read any copy that needs reviewing
- Drive strategy and campaign planning by analysing performance and KPIs
- Create A/B tests for campaign optimisation
- Align email marketing, social media, and content strategy
- Maintain email list health and build subscriber/customer database for multi-channel marketing
- Conduct detailed competitor analysis reports
Profile
- 3+ years of Email Marketing Executive experience
- Experience of working with the dotdigital engagement cloud platform essential
- Impeccable English writing skills, with an attention to detail and accuracy
- Excellent verbal and interpersonal communication skills
- Knowledge of HTML and CSS
- Knowledge of Adobe Photoshop
- Ability to work with minimal supervision and under deadline pressure
Job Offer
- 32 Days Holiday (including Bank Holidays)
- Free Parking nearby
- Opportunity to work from home
- 3:15PM finish on Friday
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