Digital and CRM Executive

Location
London (Greater)
Salary
35000
Posted
05 Jul 2019
Closes
02 Aug 2019
Ref
8977
Industry Sector
Hospitality
Contract Type
Permanent
Hours
Full Time

Our client who pioneered the concept of the shared work-space would love to recruit a Digital Marketing Executive.  The role will fast paced and varied and will require a creative mind and a background working with customer segmentation and email marketing. Candidates for this role should have strong communication skills and a good working knowledge of email platforms and digital marketing techniques (e.g. advertising, PPC, SEO, social media and ECRM).  In addition to CRM systems Pardot and Salesforce.

Duties will include;

  • Owning and managing the CRM platform.
  • Leading CRM agenda alongside Senior Digital Marketing Manager.
  • Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
  • Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
  • Managing the build, scheduling and send of all customer email activities
  • Manage reporting on all campaigns and identifying what works well and where there are challenges and opportunities.

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