Digital Marketing Executive
- Recruiter
- Anderson Clark
- Location
- Aldgate / Moorgate
- Salary
- £up to £35K plus Bonus & Benefits
- Posted
- 17 Aug 2018
- Closes
- 14 Sep 2018
- Job Title
- Marketing Assistant
- Contract Type
- Permanent
- Hours
- Full Time
Leading corporate client, based in the City, have a new role for a Digital Marketing Executive to work on a variety of campaigns aimed at a global audience involving both B2B and B2C across a range of marketing channels. You will work across the company departments delivering impactful, insightful and on-brand marketing materials.
Offering international exposure, there are genuine opportunities to develop the role, add strategic input and be part of an exciting company growth plan. Your duties will be vast and varied:
- Take responsibility for planning, managing and executing digital marketing campaigns to support initiatives in conjunction with different stakeholder teams predominantly in, but not limited to, natural search, paid search, paid social, email
- Coordinate the project management for key features and implementations in the build-up to the IT Infrastructure projects (e.g. website, forms etc.)
- Monitor the success of campaigns, tracking optimizing and testing continuously
- Produce a monthly marketing report across all channels to demonstrate performance against objectives and key KPIs for all the marketing team channels. Manage the tagging and tracking within GA for all campaigns
- Creating and mapping customer journeys, maximizing their experience through marketing automations and workflow efficiencies
- Providing input and overseeing the production of creative collateral and other branded materials
- Work closely with all departments to ensure that all marketing materials meet business objectives andKPIs
You will be an experienced Marketing professional, graduate calibre, with the following skills and experience:
- hands-on experience of both SEO and paid search marketing
- some knowledge of CRMs, CMSs,ESPs, Design skills/Adobe suite, Data Protection and Privacy landscape
- experience of social advertising across multiple platforms
- experience of using campaign measurement and analytics tools, genuine interest in analytics. Excellent knowledge of GA is a must and a technical understanding of the platform essential
- Knowledge of CRM platforms and data management is ideal
- Experience of creating adding and updating content to a CMS, Sitecore experience is an advantage.
- An interest in developing content and design is desirable
You will be working as part of a fast paced friendly team while using your initiative on a daily basis and have excellent progression opportunities!
Hours: 9 - 5pm
Benefits: Bonus, 25 days holiday, Season ticket loan, comprehensive private health care etc
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