Digital Marketing Manager

Digital Marketing Manager

Luxury Beauty Brand

Salary based on experience c

This is a unique opportunity for a driven, ambitious and experienced Digital Marketing Manager expert to join a flourishing, entrepreneurial, luxury British beauty brand. Our client has experienced rapid growth and success since inception in the last 5-8 years. This really is an exciting time to join a close knit team, and is why this role has come about to take the reigns on their Digital Marketing campaign.

The work environment is dynamic and fast paced, with a small muck in team based in central London offices. The purpose of the role is to develop and deliver a company-wide digital marketing strategy. You will work with the Marketing Director to interpret and translate the brand into the digital sphere.

Job Role & Expectations

In detail the role is to:

• Drive the development of the website to be the embodiment of the brand in terms of look and feel and customer journey
• Develop and deliver an engaging and bold social media plan. This will include the selection of platforms, influencer outreach and input to the overall content and brand asset plan in order to reach the target customer
• Work with each territory team to interpret and deliver the strategy in each country, maximising effectiveness whilst remaining within the brand guidelines and world
• Maximise web sales through cultivation of the core consumer and gaining new customers through email, social media, promotions etc
• Continue the maximisation of traffic by SEO and the utilisation of performance metrics (technical resources are in place)

Skills & Attributes

• A track record of delivery, including the management of suppliers and freelancers
• Experience in Beauty and/or Lifestyle Brands
• Ability to get inside the brand and to deliver the vision through all digital channels
• A good coach to an in-experienced but highly motivated team
• Efficient and hard working

Hours and Location

Full-time, at our office in Central London. Flexibility for home-working and hours is a possibility.

For this Digital Marketing Manager role VWA is an employment agency.