Partnerships & Promotions Executive - Digital Marketing Team
- Location
- London (Central), London (Greater)
- Salary
- 28000-30000
- Posted
- 20 Feb 2018
- Closes
- 01 Mar 2018
- Ref
- AL7101/PPED
- Job Title
- Marketing Assistant
- Industry Sector
- Property
- Contract Type
- Contract
- Hours
- Full Time
FTSE 250 Property Sector
Partnerships & Promotions Executive - Digital Marketing Team
28-30k+ benefits
12 month fixed term contract
Central London
Role:
Work with the Digital Marketing Manager and shopping centre teams to drive customer acquisition and loyalty by identifying, securing and communicating compelling retailer and service offers and promotions to be delivered through the PLUS app and aligned to the customer engagement strategy and integrated marketing plan.
Duties:
Promotions & Partnerships Planning
Drive customer acquisition, development and retention by creating focused efforts to build a catalogue of compelling offers for our customers.
Build, manage and grow a central contact database by liaising with Key Stakeholders (Marketing Operations, Commercialisation, Leasing etc.), Retailers and Third Party Partners.
Manage and maintain excellent working relationships with Retailers and Third Party Partners.
Constantly seek out new Partners through both desktop research but also by attending relevant networking events.
Attend at least two Retailer Forums, held in each Centre, per year (20 in total).
Create and manage the promotional marketing plan (including but not exclusively key events, promotions and activations) ensuring that it is aligned to the overall UK integrated marketing plan and the customer engagement strategy
Create a compelling promotional proposition for the App through the delivery of unique and exclusive offers that will engage users to use the App more often. Adopt a test/learn approach, with the Group Campaign Data Manager to see what works best for different customer personas and centres.
Keep the communication tracker up to date and regularly report on progress against plan.
Delivery of Digital Promotional Offers
Offers can be discounts, freebies, added value services, discounted services, prize draws, competitions, flash sales, third party partnerships etc. but must resonate with the customer (known through research or results data).
Offers need to be sourced for the following types of events: Your 5, Summer Food Fest, Student Sessions, Black Friday, Easter, Christmas. These will be a combination of one or more of the above.
Offers need to be sourced for the data value exchange e.g. birthdays, app download anniversary.
Source rewards for loyalty initiatives in the app. Loyalty initiatives will run regularly throughout the year and can be at a Retailer level, an event or time frame level (Shop and scan 3 times at/during X this month to get Y).
There should be live offers every week of the year.
Communication of Promotional Offers
Work with our creative agencies and centre marketing teams to execute promotions through all channels (digital, social, print) from brief to production and distribution.
Ensure all campaigns are delivered on time and within budget.
Effectively brief Marketing Operations, Centres and Retailers for the launch of every offer, in person wherever possible.
Establish a Retailer engagement communication programme to maximise offer redemptions. Incentivise where necessary.
Be the ‘go-to’ member of the team for operational queries regarding T&Cs, fulfilment of competitions and offers, feeding back to the Centres, UK Marketing Team and Retailers/Partners in a timely manner.
Offer Reporting
Work closely with the Group Campaign Data Manager and Digital Marketing Manager to gauge return and profitability of all offers
Establish metrics to measure success and set up reports to track these KPIs.
Report on a daily, weekly, monthly basis the success/learning to key stakeholders internally and externally.
Ensure deliverables are fully communicated to stakeholders and a promotional programme is fully adopted.
Display Thought-Leadership
Work independently and with the Digital Marketing Manager and Group Customer Engagement Manager to seek new opportunities and new partnerships within the market and which could present opportunities to the business.
Present campaign results, tracking metrics to key stakeholders and work with and Group Campaign Data Manager to establish best practice.
Support Collaboration
Positively promote the benefits of PLUS across key stakeholder groups .
Support the sharing of best practice across UK and French markets, identifying opportunities to create efficiencies with the Digital Marketing Manager
Support the Digital Marketing Manager and Multi-Channel Team to ensure ‘product’ initiatives are amplified across Company digital channels and communities effectively e.g. click and collect.
Support relationships with local retailers and shopping centre teams, so that the impact of running offers in-store is considered as part of day to day operations at site level
Liaise with external agencies and consultants
Support the wider marketing team at key events/times of the year, as required
Set Internal Standards
Work collaboratively with the Multi-Channel Team to support team goals and ambitions
Support Company’s core values in the way you approach your work and your colleagues
Actively support and deliver the business’ aspirations of developing positive working relationships between the UK and France
Requirements
One year’s experience of working within a promotions/sales remit
Confident using Microsoft Office suite of tools and contact databases/CRM systems
Project management – delivery of successful projects from inception to implementation
Excellent organisational skills
Excellent communication skills
Understanding of the key principles of building a successful promotions strategy
Previous experience of having worked collaboratively with external agencies and suppliers
Previous experience in a retail/shopping centre environment
Experience working on the development of new digital projects or products
Experience within a multi-stakeholder environment
Please send your CV for immediate consideration.
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