Business Marketing Manager - City - £50-55k

Business Marketing Manager - City - £50-55k

9am - 5:30pm

This person in this role will work closely with business stakeholders and senior management to develop and deliver marketing and communication plans to support the business objectives.

The Business Marketing Manager will be responsible for developing and delivering integrated marketing and communications strategies as well as delivering effective and compelling go-to-market campaigns.

Responsibilities:

• Develop benefit led, customer centric messaging
• Develop integrated marketing and communications strategies to support business objectives
• Deliver effective and impactful go-to-market plans in line with the product roadmap with the aim of driving adoption and sales
• Work closely with the Product Management team to ensure new product launches, new enhancements and product updates have effective and timely internal and external communication and marketing plans for up-sell / cross-sell
• Develop sales tools to inform outstanding sales performance
• Ensure client facing staff understand the proposition as it relates to their customer
• Design tailored marketing programs: including key messages and proof points, tactics, budget, timing, and measurement
• Manage marketing activities across the marketing framework including internal communications, sales engagement, customer communications, digital tools, PR, advertising, events and conferences
• Work closely with the Group marketing and communications function to leverage expertise
• Influence others to recognise expertise in Marketing in order to provide strategic marketing communications guidance on business decisions
• Develop and manage relationships with key stakeholders within the business
• Ensure that marketing communications plans meet business needs
• To fulfil any additional / ad hoc duties as required to meet the needs of the business

Skills and experience required:

• Significant experience of marketing in B2B financial services
• Experience using SalesForce, Campaign monitor, CMS, InDesign and Photoshop
• Extensive experience in defining and implementing innovative strategic marketing plans
• Ability to balance a creative marketing practice with a business mind-set
• Proof of effective decision making and ability to make risk-based business decisions that create value
• Strong strategic, consultative and analytical skills
• Must be hands on, action orientated and energetic
• Must be able to work in a dynamic team environment - both with senior management and crossfunctional teams
• Demonstrates openness to new ideas and creative / innovative solutions
• Ability to influence senior management and build credibility and trust
• Excellent interpersonal skills
• Excellent written and verbal communications skills with the ability to present concise data to executive management
• Graduate level / professional Marketing credentials, preferred

Please apply today for immediate screening!