Work Experience in the SecsintheCity Marketing Team: Week 1
Published: 15 Jun 2016 By Chloe White
My name is Chloe and I am 22 from Southport. I studied at Manchester Metropolitan University, having recently completed my exams, and am now awaiting my overall degree results. My degree is in Tourism Management which, although not directly related marketing, catalysed my interest for the subject. Whilst studying at University my course touched upon marketing techniques, however we had not studied it in much depth. I have always enjoyed the social media aspect of marketing as I believe this is a huge part of today's culture. I thought that the SecsintheCity Work Experience Scheme would prove a great opportunity for me to expand my marketing knowledge, whilst expanding my skill set ready for employment when my results are back!
Prior to the SITC work experience, I had not gained much experience in Events Management. During University I had to create hypothetical events and present the concepts, however, putting them into a real life situation (helping with the SecsintheCity Summer Networking Event last week) was slightly different! The event enabled me to gain an insight into the preparation leading up to the event. During the timeframe up to the event, myself and Jessica (Brand Manager for SecsintheCity), made up goodie bags for delegates consisting of SITC merchandise, gifts and brochures.
During the event I took on the role of 'live tweeting' on the SecsintheCity social media accounts. This role enabled me to explore the exhibitor area, take photographs and also do a little bit of networking.
During my first week here, I have learnt how to use a social media programme called 'Hootsuite'. This programme enables SecsintheCity to schedule posts for specific times and dates. I was given the responsibility of promoting the Summer Networking Event as much as possible - prior to, and following, the event.
Another task I have been given to work on during my time here, is to work across the brand's Content Management System (CMS). The CMS is a programme which enables SecsintheCity to make changes on their website, upload and update content. I have updated recruiter content, advertisements and changed the homepage with SecsintheCity's latest blog posts. I have also built and uploaded blogs sent by clients and partners on the SecsintheCity and the Totally Legal websites.
Towards the end of this week, I have also been learning how to build and edit email templates using HTML and Dreamweaver. These programmes have enabled me to assist with creating SecsintheCity's weekly Top 10 newsletter and other marketing schemes.
Overall, It's been a busy week, but I am already looking forward to my next one.