Membership Marketing Executive - Trade Association - SW1

My client is one of the largest UK bodies. I am looking for a Senior Marketing Executive with trade experience. You will be involved in product, new services, brand and B2B. 

The Role

• Manage and coordinate marketing activities - working closely with the team and with other departments/functions.
• Develop marketing strategies and campaigns to support engagement, retention/recruitment and wider commercial activities.
• To support membership recruitment/retention drive, manage and improve lead generation/retention campaigns and measure effectiveness.
• Develop and execute targeted campaigns to support key events and help maximise engagement opportunities.
• Monitor, review and report on all marketing activities including results and effectiveness and ensure on time delivery and within budget.
• Coordinate and maintain effective internal communications to ensure all relevant functions are informed of membership marketing activities.
• Attend external events and meetings and where required, represent/present on activities.
• Support the creation and development of new products and services based on market research and views/requirements.
• Support and lead where required, on the delivery of events, seminars and meetings.
• Working closely with section managers, help create engagement campaigns to ensure greater member satisfaction.
• Provide administrative support for relevant meetings/events, including preparation of agendas, minutes and reports and ensure that agreed actions are implemented.

The Person

• Marketing or business related degree or equivalent professional qualification
• Experience in all aspects of developing, executing and managing marketing strategies and campaigns with proven track record of success.
• Strong creative outlook with knowledge and experience of a wide range of marketing techniques and concepts. Understanding of various mediums and channels for marketing and awareness of latest tools and techniques including e-shots, newsletters, videos and brochures
• Excellent communications and presentation skills – both oral and written to a business audience
• Strong analytical and project management skills – highly organised with a structured approach to project management.
• Highly motivated team player with good interpersonal skills and ability to form good working relationships with people.
• Ability to multi-task and work effectively on different projects without supervision and deliver results on time and to budget
• Self starter with a pro-active approach who possess a strong sense of initiative and responds well to pressure.
• Reliable and solid team player with a strong sense of shared objectives and common goals
• Proficiency in MS Word, Excel, PowerPoint, Outlook and Internet. Experience with CRMs and electronic marketing platforms.

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