Web & E-Commerce Manager - Luxury Brand

PURPOSE

Assisting with the planning and development of the retail e-commerce side of the company. Improving the online shopping experience for our customers, increasing sales revenue and helping to facilitate online exposure of the brand.

KEY DUTIES / SPONSIBILITIES

• Management of websites on a day-to-day basis, ensuring products, promotions and content are accurate and up to date
• Ensure website is fully responsive with design and function for all devices
• Daily monitoring of website performance, using website analytics to monitor KPI's and make recommendations for improvement
• Define and implement regular website changes and functional improvements
• Manage website configuration & parameters (eg payment options, stock management, shipping)
• Ensuring stock management system is correctly operating in sync with retail website investigate and correct any operational/technical issues arising 
• Supporting the digital content editor with implementing online editorial, e-mail marketing, social media and blog posts where necessary
• Understand and develop sources of traffic to increase online audience: email, SEO, affiliates, social media, etc.
• Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)
• Evaluate approaches & strategies to improve website sales conversions & customer engagement

IDEAL CANDIDATE

• Will have previous experience developing and managing retail customer websites
• Will have exceptional IT skills and a practical knowledge of web technologies (HTML, SEO, CSS etc.)
• Will have an excellent understanding of Google products such as Webmaster Tools and Google Analytics and Google Shop
• Will have the ability to quickly pick up new web platforms – experience of Shopify and Brightpearl preferred but not essential
• Will be confident with data management systems, and fully proficient in Excel
• Must be used to working at a fast pace and under pressure.
• Will have an in-depth, customer-focused knowledge of the online market
• Will have a proven track record of delivering positive results to a retail website platform.
• Will be meticulous and thorough, with an attention to detail

Required experience:

Web management - 2 years