To support the delivery of an integrated corporate Communications Strategy which is widely owned, ambitious and secures demonstrable and measurable improvements in the way the Council communicates both internally and externally.
To manage directorate communications, devising and implementing strategies, campaigns, consultations, (internal and external) in support of the corporate Communications Strategy, the Corporate priorities and those set out by the Service Head Communications and Marketing and Head of External Relations.
To manage the Council's relationships with the press and media and contribute to the promotion and protection of the Council's reputation.
To ensure that all resources are effectively deployed in pursuit of the goals and objectives set out in the Council's corporate Communications Strategy.
To use, build and enhance systems and processes for monitoring and evaluating media and other communications work.
DUTIES & RESPONSIBILITIES
To contribute to and help deliver the Council's corporate Communications Strategy based on the Council's priorities.
To proactively develop and manage the Council's reputation in a way which positively enhances public perception of the Council's brand and ensures that directorate and corporate successes are identified and celebrated;
To build positive relationships with journalists, bloggers, council officers and others to plan stories, secure positive coverage and reduce reputational damage.
To manage and be responsible for the Council's integrated communications work (including media, marketing and publications, strategic planning, internal communications, public affairs, consultation/engagement and campaigns) to ensure that it is positive, honest, timely, accurate and represents the Council's best interest at all times;
To work with service managers and communication colleagues to secure positive coverage in the national, local, regional, BME and trade media.
To maintain, in liaison with directorate managers, corporate communications standards across the authority, actively monitoring these and taking appropriate action as required, including drafting press releases.
To devise and implement mechanisms for improving and delivering integrated communications between the Council and its customers within the Council's corporate standards and framework.
To support internal communications ensuring that corporate standards are met and all staff receive regular and appropriate communication about the Council, the directorate and their service and have the chance to contribute their comments and ideas.
To support the Publications Officer to produce corporate publications by writing and editing copy.
To ensure consistency between internal and external communications, council and directorate work, the work of the Partnership and other partners.
To advise directorates on the sequencing of using the web and intranet as appropriate to achieve directorate/service area objectives.
Experience required
Experience of working with and advising senior officers and elected members in a local authority
Experience of budget management
Experience of line management of staff
Experience of coordinating and leading communications and engagement activity
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