Head of Marketing

HEAD OF MARKETING

We’re looking for someone who can clearly show how they’ve built an Inbound marketing pipeline focused on ROI for a SaaS business or similar. You’re going to be working on your own initially so will be comfortable getting your hands dirty and will also be integrated into the senior leadership team.

·Experience working for a B2B SaaS company

·Strong background in Inbound Marketing and Sales methodology

·3-4 years experience minimum

·Graduated from top Red Brick University

·Based in London

Skills and Experience Required to be considered

·Product launch

·Webinars

·Content: Whitepapers, case studies, blogs, etc

·Created/executed a 1 year / 90 day inbound marketing plan

·Created/executed 30 day content marketing plan

·Defined buyer personas

·Created list of keywords

·Build email marketing automation sequences

·Implemented and used Hubspot regularly

·Marketing to clients at exhibitions

·Experienced edited content / copy

Written blog articles ? examples

Experience in content marketing distribution

·Leveraged industry through leadership

·Created and executed landing pages

·Designed/ created/executed a cold email strategy

·Basic email design

·A/B testing / Optimisation of webpages

·Implemented an SEO strategy

·Wireframed web pages

·Expert level at use photoshop/ fireworks/ indesign/ illustrator/ Wordpress

Paid advertising:

·Facebook/ Twitter/ LinkedIn/ Google AdWords/ Google Analytics

·Follow marketing blogs etc

·Purchasing Negotiation

Able to effectively control relationships with;

·Agencies

·Suppliers

·Partners

·Effective Management of a team

·HubSpot or similar marketing automation

·Reporting ROI on marketing spend

·Reporting of KPIs

·Created user guides for sales teams

·Created Testimonials

·Created Blog posts directly/ you wrote from scratch

Above all you will have a vision for your role and future career, be able to articulate your views clearly, and be at the top of your game. You will need a flexible approach, and have a naturally adaptable nature!

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