Marketing/Social Media Exec - Global FMCG - North West London

• Produce and plan all new content for all areas of our business for Facebook, Twitter, Instagram, etc. This will include a good knowledge of our product, but also an understanding of what works on social media in the different areas of business that we operate in.
  
  
• Responsible for planning and developing Google ad words campaigns, including analysis and reporting of our return on investment.
  
  
• Responsible for planning and developing Youtube campaigns using current videos.
  
  
• Responsible for developing new LinkedIn pages for all the company, and to continue to develop our current site.
  
  
• Planning new video content for our different areas of business. Using existing agencies and also small video footage made internally.
  
  
• Understand our dealer network and work with them to build both of our sets of followers. This will include all areas of our business.
  
  
• On line advertising, knowledge of how to produce banners etc. for use on social media.
  
  
• Responding to enquiries received via social media.
  
  
• Working with our various agencies to fully develop via social media any campaigns/launches we have going on.

• Supporting the Marketing Manager and other colleagues

• Contribute to and implement integrated marketing campaigns

• Manage expenditure against agreed project budgets

• Generate inbound traffic to the Company’s websites

• Ensure compliance with Company’s and Brand’s corporate and visual identity

• Print advertising – Resizing and translations.

• Online advertising – Banner and button design, various resizing and translation versions.

• Product-related artwork – New product mailers

The Person

• Demonstrable social networking experience and knowledge of social analytics tools
  
  
  
• Working knowledge of web design, web development, SEO and Google analytics
  
  
  
• Knowledge of online marketing and good understanding of major marketing channels
  
  
  
• Experience in content sourcing, development and publishing
  
  

• Excellent written communication skills
  
  
  
• Excellent computer skills, working with a Mac, with good working knowledge of Microsoft Office(Word, Excel and PowerPoint)
  
  Practical knowledge of Adobe Creative Cloud software (InDesign, Photoshop, Dreamworks, Illustrator, After effects and Acrobat), ready for designing print and online content.
  
  
  
• Good understanding of content management systems and basic HTML.
  
  
  
• General product knowledge